Hi. I’m Graham.
I’m a Creative Director who’s been delivering meaningful advertising, design, and branding for more than 20 years. I’m a strategic and creative partner that leads and mentors teams to their best work—making sure that what our audience sees is on-brand, tells the right story, and looks good too.
“Graham has the unique ability to efficiently find, create, and pitch the solution, without adding complexity”
Director Marketing & Brand: Carleton University Athletics Marketing
THE BENEFIT OF MY APPROACH
Equal parts analysis, creativity, and leadership.
I start by asking questions and really listening. I'll get to know your business, goals, and audience, then use my creativity to identify exciting opportunities. I use my experience as a creative leader to develop and pitch the very best ideas to stakeholders, making sure everyone is on the same page through every step in the process.
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I would love to avoid wasteful projects. The ones that don’t start with actionable briefs and can end up missing the mark. I help teams maximize their resources and productivity with clear direction and an in-depth understanding of execution.
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I unite marketing and creative teams by establishing a shared understanding of the project’s objectives leading to better results, a stronger sense of ownership, and unity within your organization.
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I make sure that projects meet the business's objectives to achieve better outcomes by helping teams focus their energy—and your resources—on the highest-priority tasks to ensure a maximum return on investment.
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Embracing experimentation and pushing boundaries can lead to more innovative solutions. I foster innovation, encouraging teams to rapidly think in new ways and develop ideas that the entire organization will be proud of.
“We could always count on Graham to identify the potential in our thinking and point us in the right direction.”
Former agency colleague
Here is why my clients trust me
With a ton of experience leading creative inside agencies, production companies, and brands, I bring a calm, objective voice & strong communication. I collaborate with creative teams, create alignment and work to deliver the best product possible.
I brought this B2B insurance co.’s brand to life.
I helped this electric car maker launch a new product.
I worked with this NHL team to define it’s creative strategy.
I’ve spent decades working in agency with clients to truly understand the work: why some of it is successful and more importantly, why some of isn’t. I’ve had the opportunity to collaborate with a wide range of marketers in many different industries from associations, and b2b enterprise tech firms, to direct-to-consumer brands and arts organizations—each with their own unique challenges, and not surprisingly a lot of similarities—It’s taught me a few things.
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And It’s hard to come by when you’re in it, focused on your own priorities. I’ve learned to step back, look at all the pieces, and enable unique and creative ways to fit those pieces together. This is one of the most important things that I can bring to the table.
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Starting with limitations is a tough way find a fresh solution—whether that’s coming up with a more efficient way to produce something small and repeatable, or generating ideas for a campaign. I bring outside thinking inhouse to help unlock the possibilities.
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Experienced creative leadership really matters because marketing is done by people. Understanding the individual and the work that they do, practicing empathy, and enabling people to be at their best comes from industry experience. Without happy engaged people, it can be a challenge.
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The cliché I use is that you can’t forge a precision knife in one step—it’s hammered incrementally until it takes shape, then honed until it’s sharp—and I had to learn this the hard way. I’ve developed a proven repeatable creative process that ensures alignment, and iterative, timely, production of marketing and creative projects.
THE THINGS I HAVE LEARNED
Most teams I work with aren’t short on ideas, or expertise—they’re simply overwhelmed.
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