Fractional creative leadership for marketing teams.
I bridge the gap between the brief and the work by offering senior-level thinking that brings clarity to strategy, sharpens messaging, and aligns execution → without the overhead of a full-time hire or agency.
You need clarity—not complexity
“Graham has the unique ability to efficiently find, create, and pitch the solution, without adding complexity”
Director Marketing & Brand: Carleton University Athletics
If your team is spinning, the brand feels a little fuzzy, or you’re buried in requests →
→ You don’t need another vendor. You need a partner who can see the big picture, and knows exactly how to bring it into focus for you.
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→ You’re caught between vision and execution. You need someone who can step back, see objectively, and guide your team forward
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→ Solid marketers and designers are in place, but no one is connecting the dots, providing mentorship, or aligning the work to strategy
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→ Projects stall, campaigns drift, messaging misses. You need clarity & creative expertise, not more clutter
Does this sound like you? →
I get you. let’s talk about it
A short intro call is all we need to quickly identify where I might be able to support you and your team.
“We could always count on Graham to identify the potential in our thinking and point us in the right direction.”
Former agency colleague
It’s pretty simple: with a short conversation. I’ll ask a few questions and we can quickly figure out where I can support you.
→ A brand or content audit?
→ Strategy & messaging
→ Your Story
→ A project that needs love
How to get clarity.
Here is why my clients trust me →
With over 20 years of experience leading creative inside agencies, production teams, and brands, I bring a calm, objective voice. I will work with in-house teams, create alignment, and help deliver the best work possible.
I brought this B2B insurance co.’s brand to life.
I helped this electric car maker launch a new product.
I worked with this NHL team to define it’s creative strategy.
Clarity starts with one good conversation
→ I work with a small number of teams each quarter to deliver clarity and creative momentum.
Most teams I work with aren’t short on ideas, or expertise—they’re simply overwhelmed.
© 2025 GRCC